Hi, I'm Amy!

I am a Research Analyst at Hearst Magazines

About Me

I am a Research Analyst at Hearst Magazines where I specialize in delivering impactful insights for sales and marketing initiatives.

Following my graduation from the University of Toronto with an Honours Bachelor of Science in the Specialist Co-op Program of Psychology, I completed Google's Project Management course in 2023 and obtained a professional certificate gaining expertise in project initiation, planning, and execution.

I have a strong background in research and data analysis and am actively seeking opportunities to enhance my skills in project management.

New York, NY

Technologies

Data Analytics and Business Intelligence
Google Analytics
Comscore
ListenFirst
Quantcast
Media Radar
Catalyst
Mintel
Web Development and Design
HTML
CSS
Figma
Storyline 360
Programming and Databases
SQL (via BigQuery)
Python
ETO
Microsoft Dynamics CRM

Resume

Professional Experience

Research Analyst

Jan 2025 - Present

Hearst Magazines, New York, NY

  • Oversaw the Research Alias inbox, Recipe Database Slack Channel, and the team's Notion page by delivering pertinent insights in an accurate manner and ensuring resources are organized and up to date.
  • Created graphs, charts and pivot tables using Microsoft Excel through researching and incorporating best practices to visualize traffic and demographics data.
  • Served as the team's Catalyst platform lead by providing training and support and coordinating with platform developers on system improvements resulting in seamless adoption by the team.

Research Coordinator

Mar 2022 - Jan 2025

Hearst Magazines, New York, NY

  • Managed daily sales and marketing research requests by delivering valuable insights from a variety of syndicated and first-party sources on Hearst's print, digital, and social platforms.
  • Developed a template for the Pod Digital Insights report through referencing key sections of the Digital and Social Insights reports and prioritizing information frequently requested by sales and marketing.
  • Utilized SQL to extract recipes from Hearst's websites by formulating queries that include specific parameters to precisely filter data based on the desired criteria.

Administrative Coordinator

Jan 2020 - Nov 2021

Interval House, Toronto, ON

  • Devised a user manual for ETO and conducted live demonstrations to train staff on key features.
  • Documented and maintained client data to ensure data accuracy and seamless reporting.
  • Generated reports in ETO by applying data filtering formulas to discern trends and identify program needs.
  • Drafted a proposal for the City of Toronto to conduct a survey on the needs of individuals experiencing homelessness, detailing the purpose, materials, timeline, and potential challenges.
  • Developed an engaging COVID-19 E-learning module using Articulate Storyline 360, dispelling myths and educating clients with information from the CDC and the Government of Canada website.

Computerized Notetaker

Nov 2019 - Jan 2020

George Brown College, Toronto, ON

  • Transformed lecture content into written form by accurately and efficiently transcribing in real-time to support deaf and hard-of-hearing students.

Science and Math Tutor

Sept 2019 - Jan 2020

Prepsmart Tutoring, Thornhill, ON

  • Tutored high school and university students in Science and Math by tailoring lessons to individual learning styles, organizing structured sessions, and reinforcing concepts through targeted problem-solving and thorough homework/test reviews.

Junior Project Coordinator

May 2018 - Apr 2019

Environment and Climate Change Canada , North York, ON

  • Collaborated with a cross-functional team to design a comprehensive questionnaire, interviewer's guide and FAQ document to gauge laboratory awareness on the Prohibition of Certain Toxic Substances Regulations.
  • Supported the project lifecycle by helping define goals and timelines, coordinating meetings and following up with team members to ensure organized and timely project completion.
  • Led interviewer onboarding by developing training materials, facilitating practice sessions, and serving as the primary point of contact resulting in consistent and accurate data collection.
  • Analyzed survey data to identify trends and biases and applied insights to improve future projects.

Assistant Environmental Program Coordinator

Sept 2017 - Dec 2017

Environment and Climate Change Canada , North York, ON

  • Researched products containing chemicals such as perfluorooctanesulfonic acid (PFOS) and short-chain chlorinated alkanes (SCCA) by distilling information from material safety data sheets and scholarly journals.
  • Examined communication challenges between First Nations and Environment Canada, applying psychological principles to identify potential solutions.
  • Applied statistical analysis to concisely summarize discharge and backwash data for Canada's water treatment plants.
  • Carefully updated, cleaned, and entered over 1,000 records on Microsoft Dynamics CRM, ensuring accuracy and efficiency in managing contact details, survey responses, and regulatory information.
  • Designed a checklist for assessing the labeling compliance of fluorescent light bulbs, employing criteria outlined in regulations.

Education

Honours Bachelor of Science

2015-2019

University of Toronto, Scarborough, ON

Specialist Co-op Program of Psychology
Cumulative GPA: 3.81/4.00
Dean's List: 2015, 2016, 2017, 2018

Licenses & Certifications

Google Project Management: Professional Certificate

Feb - Jul 2023

Click here to view certificate

Six project management courses that include hands-on, practice-based assessments designed for introductory roles in Project Management. These courses cover the essentials of initiating, planning, and executing projects, encompassing both traditional and agile methodologies.

Skills

Data Analysis

Examined, interpreted, and presented key research insights to drive business success.

Data Querying

Devised SQL queries to extract recipes based on specific criteria.

Market Research

Employed various research methods to provide insights for sales and marketing strategies.

First-Party Research

Applied tools including Google Analytics to assess audience demographics and engagement.

Project Management

Oversaw projects by setting goals, conducting meetings, and collaborating with team members.

Syndicated Research

Utilized software such as Catalyst to evaluate audience behaviors.

User Manual Development

Developed a user manual and template for the Pod Digital Insights Report.

Software Development

Designed websites and implemented efficient algorithms.

Interests

Badminton

Classical Music

Cooking

Gaming

Contact

Get in touch with me!